Digital Marketing Professional Certification

320.00$

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SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted in SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

SMBOK® Guide consists of the following set of books —

  1. Marketing Strategy
  2. Marketing Research
  3. Digital Marketing
  4. Corporate Sales
  5. Branding and Advertising
  6. Retail Marketing

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Associate Level Certifications— The introduction modules (first two chapters) of each book are available at no charge to interested individuals. All Aspects of Sales and Marketing have an applicable Associate-level certification (e.g., “SMstudy® Certified Marketing Strategy Associate”). The certification exams are free and not proctored; and candidates have one hour to complete each exam. There is no work experience requirement and no mandatory educational hours in addition to the recommended study.

Professional Level Certifications— All Aspects of Sales and Marketing have an applicable Professional-level certification (e.g., “SMstudy® Certified Marketing Strategy Professional”).The certification exams are proctored and candidates have two hours to complete each exam. The prerequisite is a study of the relevant SMstudy® Guide book with more emphasis on the highly recommended inputs, tools, and outputs for each process relevant to the particular Marketing Aspect. There is no work experience requirement and no mandatory educational hours in addition to the recommended study. Individuals who pass the certification exams for three or more Professional modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Professional.”

Specialist Level Certifications— All Aspects of Sales and Marketing have an associated Specialist-level certification (e.g., “SMstudy® Certified Marketing Strategy Specialist”). The certification exams are proctored and candidates have three hours to complete each exam. The prerequisites are attaining the Professional level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, three years of related work experience, and twenty mandatory educational hours. Individuals who pass the certification exams for three or more Specialist modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Specialist.”

Expert Level Certifications— All Aspects of Sales and Marketing have an associated Expert-level certification (e.g., “SMstudy® Certified Marketing Strategy Expert”). The certification exams are proctored and candidates have four hours to complete each exam. The prerequisites are attaining the Specialist level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, seven years of related work experience, forty mandatory educational hours, and recommendations from two peers and a manager. Individuals who pass the certification exams for three or more Expert modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Expert.”

This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional..

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Marketing Strategy Professional. All the required resources are also provided as part of the online certification course.

  • Multiple choice
  • 100 questions per exam
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam

Access the online course and take the exam :

  • Access the online course on ‘SMstudy® Digital Marketing’.
  • Schedule the two hour proctored exam.
  • SMstudy verifies the application; confirms the exam date & time.
  • Take the two hour proctored exam online.

Upon successful completion of the exam get an online certificate :

  • Your name will be added to the SMstudy Certification Registry.
  • The physical certificate will be shipped to you.
  • If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.

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