Web Analytics Professional Certification

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Course Duration: 40 Hours
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Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. SMStudy Certified Web Analytics Professional course is tailored to introduce marketing specialists or enthusiasts to the world of website analytics and how data backed decision making leads to marked improvements in their customer’s online interaction with a brand.

Candidates will be awarded the Certified Web Analytics Professional certification by SMstudy after passing the certification exam.

Product Description

    SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

    SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted in SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

    SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

    SMBOK® Guide consists of the following set of books:

    Web Analytics Professional Certification


     The Associate Level Certifications— It is tailored to help anyone interested in learning more about each specific Aspect of Sales and Marketing. This is included as a part of free subscription.

    The Professional Level Certifications— It is for individuals who want to gain a comprehensive understanding of a particular Aspect of Sales and Marketing. This includes a paid subscription access.

    The Specialist and Expert Level Certifications— These are tailored for  working professionals working to gain practical and theoretical expertise in the Sales and Marketing Aspect of their choice. The Specialist certification requires three years of related work experience whereas the Expert level Certification requires five years of related work experience.



    This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Web Analytics Professional.

    The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.

    • Multiple Choice
    • 60 questions per exam
    • No negative marks for wrong answers
    • 90 minutes duration
    • Proctored online exam

    See Additional Information.


      • The course shall get activated within 24 hours from the time of purchase 
      • Once your course gets authorized, you shall be receiving the “Course Activation” e-mail on your registered email id. The email will contain your username (email id) and password for course access. For accessing the course, use the respective Course User-name and Course Password
      • Please Note : The password received upon course authorization is different from your Cognitel Account password. This has been done to secure the access to the course, only to enrolled users
      • For logging into the Cognitel Course Dashboard, use your existing Cognitel Log-in and Password


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