Marketing_Research_Expert_Certification

Marketing Research Expert Certification

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Course Duration: 40 Hours
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Overview

SMstudy Certified Marketing Research Specialists are who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. SMstudy Certified Marketing Research Specialists will be able to demostrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy Certified Marketing Research Specialist certification by SMstudy after passing the certification exam.

Product Description

SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted in SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

 

SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

SMBOK® Guide consists of the following set of books:

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 The Associate Level Certifications— It is tailored to help anyone interested in learning more about each specific Aspect of Sales and Marketing. This is included as a part of free subscription.

The Professional Level Certifications— It is for individuals who want to gain a comprehensive understanding of a particular Aspect of Sales and Marketing. This includes a paid subscription access.

The Specialist and Expert Level Certifications— These are tailored for  working professionals working to gain practical and theoretical expertise in the Sales and Marketing Aspect of their choice. The Specialist certification requires three years of related work experience whereas the Expert level Certification requires five years of related work experience.

 

 

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Strategy Experts.

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

  • Multiple choice
  • 180 questions per exam
  • No negative marks for wrong answers
  • 240 minutes duration
  • Proctored online exam

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