SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.
SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted in SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.
SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.
SMBOK® Guide consists of the following set of books:
The Associate Level Certifications— It is tailored to help anyone interested in learning more about each specific Aspect of Sales and Marketing. This is included as a part of free subscription.
The Professional Level Certifications— It is for individuals who want to gain a comprehensive understanding of a particular Aspect of Sales and Marketing. This includes a paid subscription access.
The Specialist and Expert Level Certifications— These are tailored for working professionals working to gain practical and theoretical expertise in the Sales and Marketing Aspect of their choice. The Specialist certification requires three years of related work experience whereas the Expert level Certification requires five years of related work experience.
This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Strategy Professional. All the required resources are also provided as part of the online certification course.
- Multiple choice
- 100 questions per exam
- No negative marks for wrong answers
- 120 minutes duration
- Proctored online exam
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