Marketing_Research_Specialist_Certification

Marketing Research Specialist Certification

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Course Duration: 40 Hours
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Overview

SMstudy Certified Marketing Research Specialists are who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. SMstudy Certified Marketing Research Specialists will be able to demostrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy Certified Marketing Research Specialist certification by SMstudy after passing the certification exam.

Product Description

SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted in SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

SMBOK® Guide consists of the following set of books:

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 The Associate Level Certifications— It is tailored to help anyone interested in learning more about each specific Aspect of Sales and Marketing. This is included as a part of free subscription.

The Professional Level Certifications— It is for individuals who want to gain a comprehensive understanding of a particular Aspect of Sales and Marketing. This includes a paid subscription access.

The Specialist and Expert Level Certifications— These are tailored for  working professionals working to gain practical and theoretical expertise in the Sales and Marketing Aspect of their choice. The Specialist certification requires three years of related work experience whereas the Expert level Certification requires five years of related work experience.

 

 

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes from the SMstudy Guide — Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

  • Multiple choice
  • 140 questions per exam
  • No negative marks for wrong answers
  • 180 minutes duration
  • Proctored online exam

 

See Additional Information.

Note

    • The course shall get activated within 24 hours from the time of purchase 
    • Once your course gets authorized, you shall be receiving the “Course Activation” e-mail on your registered email id. The email will contain your username (email id) and password for course access. For accessing the course, use the respective Course User-name and Course Password
    • Please Note : The password received upon course authorization is different from your Cognitel Account password. This has been done to secure the access to the course, only to enrolled users
    • For logging into the Cognitel Course Dashboard, use your existing Cognitel Log-in and Password

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