Marketing_Strategy_Professional_Certification

Marketing Strategy Professional Certification

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Course Duration: 40 Hours
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Overview

SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Professional will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.

Successful candidates will be awarded the SMstudy Certified Marketing Strategy Professional certification by SMstudy after passing the certification exam.

Product Description

SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted in SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

SMBOK® Guide consists of the following set of books —

  • Marketing Strategy
  • Marketing Research
  • Digital Marketing
  • Corporate Sales
  • Branding and Advertising
  • Retail Marketing

Marketing_Strategy_ProfessionalAssociate Level Certifications— The introduction modules (first two chapters) of each book are available at no charge to interested individuals. All Aspects of Sales and Marketing have an applicable Associate-level certification (e.g., “SMstudy® Certified Marketing Strategy Associate”). The certification exams are free and not proctored; and candidates have one hour to complete each exam. There is no work experience requirement and no mandatory educational hours in addition to the recommended study.

Professional Level Certifications— All Aspects of Sales and Marketing have an applicable Professional-level certification (e.g., “SMstudy® Certified Marketing Strategy Professional”).The certification exams are proctored and candidates have two hours to complete each exam. The prerequisite is a study of the relevant SMstudy® Guide book with more emphasis on the highly recommended inputs, tools, and outputs for each process relevant to the particular Marketing Aspect. There is no work experience requirement and no mandatory educational hours in addition to the recommended study. Individuals who pass the certification exams for three or more Professional modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Professional.”

Specialist Level Certifications— All Aspects of Sales and Marketing have an associated Specialist-level certification (e.g., “SMstudy® Certified Marketing Strategy Specialist”). The certification exams are proctored and candidates have three hours to complete each exam. The prerequisites are attaining the Professional level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, three years of related work experience, and twenty mandatory educational hours. Individuals who pass the certification exams for three or more Specialist modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Specialist.”

Expert Level Certifications— All Aspects of Sales and Marketing have an associated Expert-level certification (e.g., “SMstudy® Certified Marketing Strategy Expert”). The certification exams are proctored and candidates have four hours to complete each exam. The prerequisites are attaining the Specialist level certification for that specific Aspect, a study of all of the relevant inputs, tools, and outputs for each process, seven years of related work experience, forty mandatory educational hours, and recommendations from two peers and a manager. Individuals who pass the certification exams for three or more Expert modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Expert.”

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

It is also highly recommended to attend Online Marketing Strategy Professional program provided by a SMstudy approved Authorized Training Partner (A.T.P.) like Cognitel.

  • Multiple Choice
  • 100 questions per exam
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam

Introduction

  • Evolution of Sales and Marketing
  • Corporate Sales and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Level of Sales and Marketing Strategy
  • Marketing Strategy Overview

Analyze Market Oppurtunity

  • Determine Strength and Weaknesses
  • Determine Opportunities and Threats

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

Determine Pricing and Distribution Strategies

  • Determine Pricing Strategy
  • Determine Distribution Strategy

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

See Additional Information.

Note

    • The course shall get activated within 24 hours from the time of purchase 
    • Once your course gets authorized, you shall be receiving the “Course Activation” e-mail on your registered email id. The email will contain your username (email id) and password for course access. For accessing the course, use the respective Course User-name and Course Password
    • Please Note : The password received upon course authorization is different from your Cognitel Account password. This has been done to secure the access to the course, only to enrolled users
    • For logging into the Cognitel Course Dashboard, use your existing Cognitel Log-in and Password

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